Geofences On Mobile Devices, by Location Labs
This youtube video by Location Labs gives and excellent overview of how people can trigger actions like alerts in mobile apps simply by walking into a new neighborhood or driving within a quarter mile of a gas station. The technical term for this is geofencing.
So if you needed gas and had a turn-by-turn navigation program with geofencing support running on your device you could instantly see the best prices from stations within your area and someday even negotiate for a price based on whats left in your tank.
See the win-win situation here? The gas station gets your business and you get a good price. Sounds powerful.
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